INTRO
CHAPTER 1: The Basics
Why is Facebook so Important for Your Overall Strategy?
?Setting Up Your Facebook Page
?CHAPTER 2: Audience is Everything
About your Audience?
Activity to Do
CHAPTER 3: Content is Key
What Content to Share?
Where to Share ?
How to Share
?Types of Posts ?
How to Format Posts
CHAPTER 4: Engagement is Vital
What is Engagement?
?What are Talking About Numbers?
How to Get Your People to Engage More
What’s the Real Deal with Algorithms?
CHAPTER 5: Diving into Insights
Basics of Insights?
Pages to Watch
How to Export Your Stats
Using Google Analytics
How Viral Content Can Affect Your Page
CHAPTER 6: Organizational Help
How to Set Up an Editorial Calendar
How to Use the Facebook Scheduler?
Create an Overview Schedule
Chapter 7: The Nitty Gritty
Facebook Etiquette 101
What are the Giveaway Rules?
Facebook Ads - Yes or No?
Chapter 8: Taking Things One Step Further
How to Network
What to Do If You're Not Seeing Immediate Results
BONUS: Printables